Moving signifies not just a physical shift of belongings, but a chance to embark on a fresh chapter in a new environment.
Stelle is your personalized moving companion, helping you discover the ideal neighborhood based on your needs and preferences.
My Role: UX/UI Designer
Tools Used: Figma, Adobe XD, Canva
Duration: 16 Weeks
1. My research investigated three key aspects of a potential new relocation app:
User interest
How people might utilize it in their relocation process
What functionalities they felt were missing from existing relocation apps.
User Interviews
User Testing
User Surveys
2. Using the information gathered from my research I was able to:
Gauge user awareness and overall interest in a new relocation app.
Measure the perceived value proposition of the proposed app's features.
Identify the stages of the relocation process where users would find the app most valuable.
Explore the types of information and functionalities users would prioritize within the app.
Analyze user experiences with existing relocation apps to pinpoint shortcomings.
Determine what information or features users feel are missing from current relocation apps.
Competitive Analysis
Zillow
Extensive database
“Zestimate” property value
esitmate
Detailed neighborhood
information
Mortgage calculator
Rental and buying listing
options
Desktop and mobile
Apartments.com
Extensive database
Detailed property information
Detailed search filters
Extensive tools for renters (apply
online, upload docs, etc.)
Property/Community reviews
Indeed
Extensive job listings
User-friendly interface
Resume posting
Company reviews
Job alerts
Global reach
Free services
User Interviews
The interviews covered several important aspects related to the moving experience, online moving resources, job searches, community research, challenges and opportunities, user experience, privacy, and closing thoughts. Below are the key takeaways from the interview:
Topics Explored:
Motivations, challenges, considerations for choosing a new location, and online resources used
Key Takeaways:
Considerations for choosing a new home included cost of living, safety, proximity to work, schools, and amenities. Job opportunities were evaluated based on industry demand, job market conditions, and career alignment
Popular websites for moving resources mentioned were Zillow, Realtor.com, LinkedIn, Indeed, and Glassdoor. The choice of platform depended on specific needs.
Common challenges included the overwhelming amount of information, outdated listings, and a need for a more streamlined user experience. Interviewees suggested that personalized recommendations and up-to-date information could enhance the process.
The interviewees expressed the need for more user-friendly and intuitive interfaces, along with customization options and tailored recommendations for an improved user experience.
Privacy protection was considered vital, and transparency in data usage and control over privacy settings were important for building trust. Strong privacy measures enhanced users' peace of mind and confidence in using online platforms.
Data Collection:
Recorded and transcribed interviews for analysis
Duration:
Interviews ranged from 30 minutes to 1 hour each
3. This research led me to identify three key questions that needed to be explored:
How might we enhance the user experience of online relocation platforms to make the process of finding a new home and job more intuitive and personalized, while maintaining ease of use for all users?
How might we build trust and ensure data privacy for users on online moving platforms by implementing robust privacy protection measures and transparent data usage policies, especially for sharing sensitive personal information?
How might we provide users with more comprehensive and unique insights about communities and cities they are considering for relocation, offering data on schools, crime rates, real estate trends, and community reviews to help them make well-informed decisions?
With that, the idea of
What does the app do?
1. Focus on finding the right fit when it comes to your move
The first step is to tell it a little about yourself. The app will ask you a few quick questions to understand what kind of environment you're looking for.
2. Fine-tune your preferences
Once you've shared your general vibe, the app lets you get specific. Think noise level, commute options, or nearby amenities – you can dial in exactly what matters to you.
3. Match Made!
Based on your preferences, the app will recommend neighborhoods that fit the bill. You can then explore these neighborhoods in more detail and find your perfect match!
You can then dive deeper into these neighborhoods to discover city demographics, the job market, school districts (if applicable), upcoming events and happenings, and more – all in one place! This lets you compare and contrast different areas to find the perfect fit for your lifestyle.
Wireframes
Usability Test Results
1. Overall Usability
a. Participants found the platform user friendly and helpful.
b. Both tasks were completed with ease.
2. Task Flow Performance
a. Enter desired location: Participants found this easy and straight forward.
b. Select neighborhood to research: Some participants mentioned adding more clarifying questions such as a questionnaire to help narrow down which neighborhoods they’d be more interested in. Overall, participants liked the results and choices given.
3. Interface Feedback
a. Overall positive reviews on the app’s look, style, and images used.
b. One participant suggested changing the background image on screen 1 and 3 while one other suggested larger text.
4. User Satisfaction
a. Most participants expressed overall satisfaction with the app’s usability, function, and purpose.
b. Suggested improvements were mostly cosmetic and focused more on customization options.
5. Recommendations
a. Implement options for a more tailored/customized/personalized user experience.
User Iterations
Users wanted to see more qualifying questions added.
